--- title: APEXA Blog - Simply Connected | Digital and Social Media description: Digital and Social Media | APEXA Blog - Simply Connected. As thought leaders in the Canadian Life Insurance Industry, APEXA commits to creating innovative and inspiring content for Advisors, Carriers, MGAs and other industry stakeholders --- [![APEXA an MIB Business](https://www.apexa.ca/hs-fs/hubfs/apexa-2025.png?width=100&height=93&name=apexa-2025.png "APEXA an MIB Business")](https://www.apexa.ca/) - [EN](https://www.apexa.ca/) - [FR](https://www.apexa.ca/fr) ![blog-hero.jpg](https://www.apexa.ca/hs-fs/hubfs/Hero_Images/blog-hero.jpg?width=1922&name=blog-hero.jpg "blog-hero.jpg") # Blog Simply Connected [![](https://www.apexa.ca/hubfs/Phishing.jpg) ](https://www.apexa.ca/blog/cybersecurity-diving-into-phishing) ## [Cybersecurity – Diving into Phishing](https://www.apexa.ca/blog/cybersecurity-diving-into-phishing) ** August 5, 2022 at 10:19 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media)  / ** 2 minute read Summer comes with a variety of awesome activities – beach, travel, festivals, and concerts – to name a few. People are letting their hair down to participate in the events that have been missed over the past two years. However, as flights get delayed, internet and mobile services get interrupted, and more time is spent connected to unprotected Wi-Fi, we need to be on the alert when it comes to cybersecurity. Fraudulent online activity can occur in several ways. We covered password theft and protection [here](https://www.apexa.ca/blog/cybersecurity-pass-the-password-test). Today, let’s dive into the world of phishing. [Read More **](https://www.apexa.ca/blog/cybersecurity-diving-into-phishing) [![](https://www.apexa.ca/hubfs/Lightbulb.jpg) ](https://www.apexa.ca/blog/2021-in-a-nutshell-part-one) ## [2021, in a Nutshell – Part One](https://www.apexa.ca/blog/2021-in-a-nutshell-part-one) ** December 22, 2021 at 11:25 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media), [APEXA from Home](https://www.apexa.ca/blog/topic/apexa-from-home)  / ** 5 minute read As we reach the end of 2021, we’re looking back at the news, trends, guidelines, educational content, and everything in between that APEXA has shared with its community this year. In this blog, we cover topics on the business of life insurance and the industry’s impact on the fair treatment of its customers. [Read More **](https://www.apexa.ca/blog/2021-in-a-nutshell-part-one) [![](https://www.apexa.ca/hubfs/Customer%20Service.jpg) ](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) ## [Digital Customer Service – Here’s Why Life Insurance Advisors Should Care](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) ** October 19, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media)  / ** 3 minute read Whether you are an Advisor, an MGA, or an Insurer, customer service is about the customer’s every interaction during their journey with your brand. Traditionally, customer service was perceived as a service offered after the customer had reached out with a complaint or a query, for instance, about a product. Often these interactions happened within a set timeframe via traditional media – letters or phone calls. However, most consumer transactions now occur digitally and directly impact consumer behavior and expectations. With this shift, the spectrum of customer service has broadened to incorporate every customer touchpoint. Keeping a finger on the pulse of customer satisfaction wherever customers meet the brand is ideal. Indeed, [brands that include customer service in their marketing strategy have demonstrated customer satisfaction](https://blog.hubspot.com/service/customer-service-stats). [Read More **](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) [![](https://www.apexa.ca/hubfs/User-friendly%20Website.jpg) ](https://www.apexa.ca/blog/develop-user-friendly-website) ## [How to Develop a User-Friendly Website](https://www.apexa.ca/blog/develop-user-friendly-website) ** February 9, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media)  / ** 3 minute read [Previously](https://www.apexa.ca/blog/millennials-and-life-insurance-bridging-the-gap), we shared the importance of attracting a millennial audience, for either Advisors or enterprises, by having a robust online presence. Now, we’re diving a little deeper into the requirements of a user-friendly website to help you attract and retain the attention of your online target audience. An easy-to-use website will take them on a journey from their initial interest in your product through to finalizing an agreement. Keep in mind that a website designed to make users’ experience seamless accomplishes three key things: [Read More **](https://www.apexa.ca/blog/develop-user-friendly-website) [![](https://www.apexa.ca/hubfs/Millennials%20%26%20Life%20Insurance%20-%20Bridging%20the%20Gap.jpg) ](https://www.apexa.ca/blog/millennials-and-life-insurance-bridging-the-gap) ## [Millennials and Life Insurance - Bridging the Gap](https://www.apexa.ca/blog/millennials-and-life-insurance-bridging-the-gap) ** December 1, 2020 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media)  / ** 4 minute read For a while now, the life insurance industry has overlooked millennials. One reason is that compared to the boomer generation, millennials’ achievement of significant life goals is delayed because, for instance, of the burden of paying off student loans. Then, there is the effect of such delays on lifestyle choices and financial priorities. The cumulative outcome is that life insurance is often relegated to the bottom of the millennial’s list, or in some cases, it is simply not on it at all. Previously, we broached the subject of millennials and the life insurance industry, with a view to connecting both parties via disruption and technology. With the millennial [demographic comprising the largest generation in Canada](https://www.statista.com/statistics/444858/canada-resident-population-by-gender-and-age-group/#:~:text=In%202020%2C%20there%20were%20about,males%20and%205.12%20million%20females.), it is more essential than ever to prioritize this audience. [Read More **](https://www.apexa.ca/blog/millennials-and-life-insurance-bridging-the-gap) ### Posts by Topic - [Life Insurance Business as Usual (27)](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual) - [Inside APEXA (17)](https://www.apexa.ca/blog/topic/inside-apexa) - [Tips & Tricks (9)](https://www.apexa.ca/blog/topic/tips-tricks) - [APEXA from Home (5)](https://www.apexa.ca/blog/topic/apexa-from-home) - [Digital and Social Media (5)](https://www.apexa.ca/blog/topic/digital-and-social-media) - [Sustainability (3)](https://www.apexa.ca/blog/topic/sustainability) - [APEXA Compliance Corner (2)](https://www.apexa.ca/blog/topic/apexa-compliance-corner) - [Tech Now! 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