[Newsletter] - APEXA September 2017

Sep 30, 2017 11:06:00 AM / by Tonya Blackmore posted in Newsletter

Advisor onboarding continues and new partners are joining APEXA. Welcome Carte Financial Services Inc., Gryphin Advantage, and PROLINK. Watching momentum happen is inspiring. Enjoy our highlights for September!
Tonya Blackmore
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[Newsletter] - APEXA August 2017

Aug 31, 2017 10:34:00 AM / by Tonya Blackmore posted in Newsletter


APEXA is live and our transition to launch has been an exciting one. Advisor onboarding has begun and our customer service centre is fully operational to answer questions and provide support. Welcome to #APEXANation! We are here. We’ve also launched a new format for our newsletter this month. We look forward to staying in touch to keep you up to date on our rollout status, new partners joining APEXA, exciting new initiatives and where you can find us at conferences and events. It’s time to join our movement. For more information   contact us.


Tonya Blackmore

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[Press Release] - APEXA Transforms Life Insurance Advisor Contracting and Compliance

Aug 8, 2017 6:00:00 AM / by Natalie Ho posted in Press Release

(TORONTO) –  August 8, 2017 APEXA, the web-based national platform for life advisor onboarding, contracting and compliance is now live.  

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[Newsletter] - APEXA June 2017

Jul 11, 2017 3:51:59 PM / by Tonya Blackmore posted in Newsletter


APEXA and Oprah? 

Even if you’ve never watched a single episode of Oprah, you’ve surely heard of the day when Oprah unveiled a massive surprise to her audience by giving each person a brand new car. While the audience was going absolutely berserk she famously exclaimed, “and you get a car and you get a car and you get a car…EVERYBODY GETS A CAR!”. I miss Oprah. I must confess that I have the entire DVD collection but since I no longer own a DVD player, it’s now just a yellow box of nostalgia sitting on a shelf. 

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[Newsletter] - APEXA May 2017

Jun 5, 2017 1:31:25 PM / by Tonya Blackmore posted in Newsletter

APEXA and the Shirtless Dancing Guy

Who would have thought that a shirtless dancing guy at a festival would have something in common with APEXA? If you have seen this video, you are laughing right now knowing exactly what I’m talking about. If you haven’t, check it out

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[Newsletter] - APEXA April 2017

May 5, 2017 10:55:39 AM / by Tonya Blackmore posted in Newsletter


Now that we’ve wrapped up APEXA for launch, Dylan Friedmann, VP of Client & Partner Experience, has been attending industry events and meetings to show Advisors how to register when they receive their APEXA invitation.  I’ve taken some time to join Dylan at these sessions so I can interact with Advisors first hand and listen to their views and questions about APEXA. 

The most common phrase I hear from Advisors is ‘it’s about time’. 

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[Newsletter] - APEXA March 2017

Apr 13, 2017 12:00:00 PM / by Tonya Blackmore posted in Newsletter



So…What’s Next?

You may have read in the news that Apexa is ready to launch in May http://insurance-journal.ca/article/apexa-expected-to-launch-in-may/. Yes, it’s true.

User testing has concluded and we’re currently knee deep in training. Our clients are training their internal teams while we are training the Advisor Call Centre so pedal is to the metal for several more weeks. Once we launch…what’s next?

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[Newsletter] - APEXA February 2017

Mar 10, 2017 3:00:00 PM / by Tonya Blackmore posted in Newsletter



We’ve been talking about when APEXA goes live for so long that we often get asked, what happens once APEXA is live? But before we jump to that exciting nugget, let me bring you up to speed on our progress. 

If you’ve been following our Newsletters you will recall that we wrapped up the final bits of the build at the end of September 2016. In October we ran our clients through another round of training and then opened up APEXA for user testing in mid-November until mid-December. 

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[Newsletter] - APEXA November 2016

Dec 6, 2016 9:00:00 AM / by Tonya Blackmore posted in Newsletter



One of the most challenging tasks when building technology is meeting both the technical requirements of your audience and providing a positive user experience. Apple has built an empire on doing this well.

Ask any loyal customer what they like about the product and words like sleek, intuitive and easy to use will frequently tumble out of their mouth. Yes, there must be impressive technology to back this front-end experience, but the main thing that we’ve learned from Apple is that ease of use is a key contributor to the adoption rate of technology.

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[Newsletter] - APEXA October 2016

Nov 4, 2016 12:00:00 PM / by Tonya Blackmore posted in Newsletter


Throughout my career there’s been one thing that’s been constant: change. Every 18-24 months like clockwork my role has changed. Sometimes by choice when I seeked out a new role and sometimes imposed through organizational change. Here’s my little secret. I absolutely loved it! Change is a breath of fresh air to me. Yes, workload goes up, everything takes longer, I feel out of my comfort zone, I have to manage the emotions and worries of other people but despite this chaos I bubble up with an energy and excitement for charting a new path, figuring things out and helping people transform from a place of trepidation to prosperity.

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