One of the most challenging tasks when building technology is meeting both the technical requirements of your audience and providing a positive user experience. Apple has built an empire on doing this well.
Ask any loyal customer what they like about the product and words like sleek, intuitive and easy to use will frequently tumble out of their mouth. Yes, there must be impressive technology to back this front-end experience, but the main thing that we’ve learned from Apple is that ease of use is a key contributor to the adoption rate of technology.