Mariah Clarkin

Mariah is the Sales and Communications Specialist at APEXA. In her role, Mariah is responsible for developing insightful content, including blog posts, videos, and articles to help grow the APEXA brand and increase awareness of industry-related topics. // Mariah Clarkin est spécialiste de la commercialisation et des communications chez APEXA. À ce titre, elle a la responsabilité d’élaborer du contenu pertinent, notamment des billets de blogue, des vidéos et des articles pour faire connaître la marque APEXA et accroître la sensibilisation à des sujets d’intérêts pour le secteur d’activité.
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Recent Posts

Change is Good…If You Know How to Manage It

November 15, 2018 at 1:40 PM / by Mariah Clarkin posted in apexaprotips, APEXA 101

In this time of rapid technological progression, many companies have had to alter or reinvent their operational processes in some way. This fact is not new. But, what we often don’t realize is that in order to successfully integrate operational changes, those in charge of doing so must proceed with care. What I mean by this is, it is crucial that company-wide transitions must consider all aspects of how they will affect the business. This is why having a comprehensive change management strategy is essential.

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Need-to-Know Tips for Online Marketing

September 28, 2018 at 9:37 AM / by Mariah Clarkin posted in apexaprotips, APEXA 101

Before you roll your eyes and yawn, let me assure you – this is not another repetitive blog that is going to tell you social media is important. WE GET IT.

But the key difference between knowing that having an online presence is important and knowing how to actually use it to your advantage is critical. Online marketing is important when it comes to generating new leads and growing your business.

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Change is in the Air: Fairness to Consumers Steals the Spotlight

June 28, 2018 at 3:52 PM / by Mariah Clarkin posted in News, Advice for Life Insurance Advisors

This year, we’ve seen a recurring theme across conversations, panels, and regulatory bodies in the insurance and financial services industries: Fairness to consumers. You may read this and think that treating consumers in a fair and reasonable manner is common sense, but earlier this year the Financial Services Commission of Ontario (FSCO) took an extra step in ensuring consumer protection by drafting The Treating Financial Services Consumers Fairly Guideline. This topic proceeded to garner attention on a national scale, and was discussed at impactful conferences including the Canadian Association of Independent Life Brokerage Agencies (CAILBA) 2018 National Conference as well as the 2018 Canadian Life and Health Insurance Association (CLHIA) Compliance and Consumer Complaints Conference.

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