Summer comes with a variety of awesome activities – beach, travel, festivals, and concerts – to name a few. People are letting their hair down to participate in the events that have been missed over the past two years. However, as flights get delayed, internet and mobile services get interrupted, and more time is spent connected to unprotected Wi-Fi, we need to be on the alert when it comes to cybersecurity. Fraudulent online activity can occur in several ways. We covered password theft and protection here. Today, let’s dive into the world of phishing.
As we reach the end of 2021, we’re looking back at the news, trends, guidelines, educational content, and everything in between that APEXA has shared with its community this year. In this blog, we cover topics on the business of life insurance and the industry’s impact on the fair treatment of its customers.
Whether you are an Advisor, an MGA, or an Insurer, customer service is about the customer’s every interaction during their journey with your brand. Traditionally, customer service was perceived as a service offered after the customer had reached out with a complaint or a query, for instance, about a product. Often these interactions happened within a set timeframe via traditional media – letters or phone calls. However, most consumer transactions now occur digitally and directly impact consumer behavior and expectations. With this shift, the spectrum of customer service has broadened to incorporate every customer touchpoint. Keeping a finger on the pulse of customer satisfaction wherever customers meet the brand is ideal. Indeed, brands that include customer service in their marketing strategy have demonstrated customer satisfaction.
Previously, we shared the importance of attracting a millennial audience, for either Advisors or enterprises, by having a robust online presence. Now, we’re diving a little deeper into the requirements of a user-friendly website to help you attract and retain the attention of your online target audience. An easy-to-use website will take them on a journey from their initial interest in your product through to finalizing an agreement. Keep in mind that a website designed to make users’ experience seamless accomplishes three key things:
For a while now, the life insurance industry has overlooked millennials. One reason is that compared to the boomer generation, millennials’ achievement of significant life goals is delayed because, for instance, of the burden of paying off student loans. Then, there is the effect of such delays on lifestyle choices and financial priorities. The cumulative outcome is that life insurance is often relegated to the bottom of the millennial’s list, or in some cases, it is simply not on it at all. Previously, we broached the subject of millennials and the life insurance industry, with a view to connecting both parties via disruption and technology. With the millennial demographic comprising the largest generation in Canada, it is more essential than ever to prioritize this audience.
The sales landscape has changed drastically in the last ten years. A major contributor to these changes has been the increasing importance of social media as a selling tool. Prior to the emergence of social media platforms like Facebook, Instagram, LinkedIn, and Twitter, sales were made mainly via word-of-mouth, phone calls, company websites, infomercials, and advertisements in the newspaper. Of course, these sales channels still exist and matter, but social media has become a communication juggernaut that can no longer be ignored as an invaluable sales tool.
Welcome to the #APEXAProTips Roundup!
#APEXAProTips are monthly live tweet sessions where the APEXA team stands by live on Twitter to answer all of your questions. The Roundup highlights the top questions. The following questions are from our second session on September 14th. Missed our first session? Make sure to check out our first Roundup here!
Welcome to the #APEXAProTips Roundup!
#APEXAProTips are monthly live tweet sessions where the APEXA team stands by live on Twitter to answer all of your questions. The Roundup highlights the top questions. The following questions are from the first session on August 18th.