Just as the pace of innovation has increased throughout the pandemic, so has cybercrime. These threats and dangers come in several formats – password hacking, data theft, impersonation, blackmail, reputational damage, and more. Life insurance customers have entrusted the industry with valuable data that needs to be protected. APEXA focuses on cybersecurity – client data safety is our priority. As much as it can be confusing to keep up with each new trick (whack-a-mole, anyone?), ongoing awareness and learning are essential to avoiding pitfalls.
As we approach the end of the first quarter of 2022, the world is opening up, COVID-19 restrictions are being lifted, and a semblance of pre-pandemic normalcy is returning. Businesses are taking stock of adjustments made, accomplishments achieved, learnings, and insights acquired over the past few years. Life insurance organizations are also taking steps toward the future of business – key considerations are innovative solutions and automating business operations for maximum efficiency and agility. We saw sales in life insurance increase, as people became more aware of the value of buying protection during the pandemic. While it took a pandemic to increase awareness of the value protection can provide, insurance literacy has been top of mind for many Carriers for the past few years. How, then, can we keep protection at the forefront of the customer’s decision-making process?
In the past year, we’ve covered CLHIA’s Fair Treatment of Customers Guidelines with the intent of refreshing ourselves on the principles that guide life insurance practices among business partners, product owners, intermediaries, and customers.
Like it or not, communication is critical in building better business relationships. The clarity and consistency of relevant communication differentiate brands and boost customer loyalty. With this in mind, how do we determine customers’ needs and objectives with life insurance policies or investment products? An open line of communication with the intent to provide advice versus make sales will give the Advisor a 360-degree view of the customer’s financial status, needs, and priorities. Here are a few FTOC guidelines firmly hinged on establishing communication pathways with customers:
Traditionally, the life insurance Advisor compliance oversight and contracting process has been complex, labor intensive, and paper heavy for all parties involved. APEXA entered the industry with the aim of making that process easier for Advisors, MGAs, and Carriers.
As we reach the end of 2021, we’re looking back at the news, trends, guidelines, educational content, and everything in between that APEXA has shared with its community this year. In this blog, we cover topics on the business of life insurance and the industry’s impact on the fair treatment of its customers.
Insurance is a financial investment or a safeguard against a predetermined risk. The other side of the arrangement comes after the risk has occurred and a claim is filed. During this time when customers/claimants have experienced a loss, it is common for them to be in a state of emotional distress, which is often compounded by a challenging claims and settlements experience. Therefore, while claims management is viewed as a mandatory next step in the insurance transaction, it’s an important touchpoint for insurers to create a positive customer experience.
As we approach the end of 2021, ongoing discussions are revolving around the impact of the pandemic on the Canadian insurance and financial landscape, clients, and insurance providers. How do we manage all the recent changes, continue to improve, and tackle any new challenges that may come from initiatives which will be undertaken in 2022?
Whether you are an Advisor, an MGA, or an Insurer, customer service is about the customer’s every interaction during their journey with your brand. Traditionally, customer service was perceived as a service offered after the customer had reached out with a complaint or a query, for instance, about a product. Often these interactions happened within a set timeframe via traditional media – letters or phone calls. However, most consumer transactions now occur digitally and directly impact consumer behavior and expectations. With this shift, the spectrum of customer service has broadened to incorporate every customer touchpoint. Keeping a finger on the pulse of customer satisfaction wherever customers meet the brand is ideal. Indeed, brands that include customer service in their marketing strategy have demonstrated customer satisfaction.