--- title: APEXA Blog - Simply Connected | Life Insurance Business as Usual (2) description: Life Insurance Business as Usual | APEXA Blog - Simply Connected. As thought leaders in the Canadian Life Insurance Industry, APEXA commits to creating innovative and inspiring content for Advisors, Carriers, MGAs and other industry stakeholders (2) --- [![APEXA an MIB Business](https://www.apexa.ca/hs-fs/hubfs/apexa-2025.png?width=100&height=93&name=apexa-2025.png "APEXA an MIB Business")](https://www.apexa.ca/) - [EN](https://www.apexa.ca/) - [FR](https://www.apexa.ca/fr) ![blog-hero.jpg](https://www.apexa.ca/hs-fs/hubfs/Hero_Images/blog-hero.jpg?width=1922&name=blog-hero.jpg "blog-hero.jpg") # Blog Simply Connected [![](https://www.apexa.ca/hubfs/Customer%20Service.jpg) ](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) ## [Digital Customer Service – Here’s Why Life Insurance Advisors Should Care](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) ** October 19, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media)  / ** 3 minute read Whether you are an Advisor, an MGA, or an Insurer, customer service is about the customer’s every interaction during their journey with your brand. Traditionally, customer service was perceived as a service offered after the customer had reached out with a complaint or a query, for instance, about a product. Often these interactions happened within a set timeframe via traditional media – letters or phone calls. However, most consumer transactions now occur digitally and directly impact consumer behavior and expectations. With this shift, the spectrum of customer service has broadened to incorporate every customer touchpoint. Keeping a finger on the pulse of customer satisfaction wherever customers meet the brand is ideal. Indeed, [brands that include customer service in their marketing strategy have demonstrated customer satisfaction](https://blog.hubspot.com/service/customer-service-stats). [Read More **](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) [![](https://www.apexa.ca/hubfs/Idea_Lightbulb.jpg) ](https://www.apexa.ca/blog/promotional-strategy-life-insurance-products) ## [Promotional Strategy for Life Insurance Products](https://www.apexa.ca/blog/promotional-strategy-life-insurance-products) ** October 5, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 2 minute read When thinking of promoting life insurance products, strategy is one of the first things that comes to mind. Today, being armed with clear, accurate information about these products is simply not enough. You also have to think about how to reach every customer category and to reach customers at their point of need, wherever they may be in their consumer lifecycles. [Read More **](https://www.apexa.ca/blog/promotional-strategy-life-insurance-products) [![](https://www.apexa.ca/hubfs/Disclosure%20to%20customer.jpg) ](https://www.apexa.ca/blog/disclosure-to-life-insurance-customer) ## [Disclosure to the Life Insurance Customer](https://www.apexa.ca/blog/disclosure-to-life-insurance-customer) ** September 21, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read Everyone wants to know what they are getting out of a transaction, be it professional or personal. This applies to customers of any industry, including life insurance. Despite the complexity of policies, it is essential to provide adequate information about the products being sold to the customer. When disclosing product information to customers in the life insurance industry, keep in mind the following: [Read More **](https://www.apexa.ca/blog/disclosure-to-life-insurance-customer) [![](https://www.apexa.ca/hubfs/Distribution.jpg) ](https://www.apexa.ca/blog/modernizing-distribution-strategies-life-insurance-products) ## [Modernizing the Distribution Strategies of Life Insurance Products](https://www.apexa.ca/blog/modernizing-distribution-strategies-life-insurance-products) ** August 17, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read Product distribution is essential to both agents’ and customers’ journeys. As digital options expand, expectations evolve because customers want instant access to their insurance information. While progress is underway, work still needs to be done on the industry’s distribution models so that they meet evolving demands, whether they are in person, digital, or a hybrid of the two. [Read More **](https://www.apexa.ca/blog/modernizing-distribution-strategies-life-insurance-products) [![](https://www.apexa.ca/hubfs/Product%20Design.jpg) ](https://www.apexa.ca/blog/customer-centric-product-design) ## [Customer-centric Insurance Product Design](https://www.apexa.ca/blog/customer-centric-product-design) ** July 13, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read “*CCIR and CISRO expect that the design of a new insurance product or significant adaptations made to an existing product take into account the interests of the target Consumers’ group. With the development of complex products that are sometimes difficult to understand, any weakness in the design or the related disclosure documents can increase the likelihood of inappropriate choices from Consumers*.” - [ccir-ccrra.org](https://www.ccir-ccrra.org/Documents/View/3450) [Read More **](https://www.apexa.ca/blog/customer-centric-product-design) [![](https://www.apexa.ca/hubfs/Email%20Marketing.jpg) ](https://www.apexa.ca/blog/email-marketing-tricks-advisors-convert-leadds) ## [Email Marketing Tricks for Advisors to Convert Leads](https://www.apexa.ca/blog/email-marketing-tricks-advisors-convert-leadds) ** June 15, 2021 at 11:15 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read Previously, we gave an [overview](https://www.apexa.ca/blog/email-marketing-tricks) of how to approach email marketing in three simple steps. Now we’re diving deeper into the process of nurturing leads through sustainable email marketing campaigns. [Read More **](https://www.apexa.ca/blog/email-marketing-tricks-advisors-convert-leadds) [![](https://www.apexa.ca/hubfs/Outsourcing.jpg) ](https://www.apexa.ca/blog/outsourcing-best-practices-four-considerations-life-insurance) ## [Outsourcing Best Practices – Four Considerations for the Life Insurance Industry](https://www.apexa.ca/blog/outsourcing-best-practices-four-considerations-life-insurance) ** June 1, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 2 minute read *“Outsourcing is defined as delegating to a service provider, over a defined period, the performance and management of a function, activity or process, that is or could be undertaken internally by the Insurer or the Intermediary itself.” – *[*ccir-ccrra*](https://www.ccir-ccrra.org/Documents/View/3450). [Read More **](https://www.apexa.ca/blog/outsourcing-best-practices-four-considerations-life-insurance) [![](https://www.apexa.ca/hubfs/Email%20Marketing_1.jpg) ](https://www.apexa.ca/blog/email-marketing-tricks) ## [Email Marketing Tricks to Keep at Your Fingertips](https://www.apexa.ca/blog/email-marketing-tricks) ** May 18, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 1 minute read As an Advisor in the Life Insurance Industry, creating relationships with the customer is essential. Email marketing is one of several channels through which relationships can be created and fostered. What is the recipe for success when it comes to email marketing? How should you structure the conversation and leave room for continuity after your first “welcome” message? Consider these three tips before you tackle your next email campaign: [Read More **](https://www.apexa.ca/blog/email-marketing-tricks) [![](https://www.apexa.ca/hubfs/Conflicts%20of%20Interest.jpg) ](https://www.apexa.ca/blog/conflicts-interest-life-insurance-industry) ## [Conflicts of Interest in Life Insurance](https://www.apexa.ca/blog/conflicts-interest-life-insurance-industry) ** May 4, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 2 minute read Whenever a business is at a crossroads, Conflict of Interest invites the conflicted party to think ethically in consideration of the customer’s needs. While the [Fair Treatment of Customer’s guidelines](https://www.apexa.ca/blog/fair-treatment-customers-life-insurance-industry) centers on protecting the customer, the outcome of Conflict of Interest equally aims to ensure that all parties’ interests are taken into account when decisions are being made. [Read More **](https://www.apexa.ca/blog/conflicts-interest-life-insurance-industry) [![](https://www.apexa.ca/hubfs/Change%20Management.jpg) ](https://www.apexa.ca/blog/change-management-life-insurance-industry) ## [Change Management in the Life Insurance Industry](https://www.apexa.ca/blog/change-management-life-insurance-industry) ** April 20, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 2 minute read Change—in the right setting, at the right time, and with the right frame of mind—can be a good thing. Often, it is synonymous with growth, either in personal or professional life. More often than not, though, it can be a struggle to map out the process of going from the status quo to a more ideal situation. [Read More **](https://www.apexa.ca/blog/change-management-life-insurance-industry) - [1](https://www.apexa.ca/blog) - [2](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual/page/2) - [3](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual/page/3) ### Posts by Topic - [Life Insurance Business as Usual (27)](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual) - [Inside APEXA (17)](https://www.apexa.ca/blog/topic/inside-apexa) - [Tips & Tricks (9)](https://www.apexa.ca/blog/topic/tips-tricks) - [APEXA from Home (5)](https://www.apexa.ca/blog/topic/apexa-from-home) - [Digital and Social Media (5)](https://www.apexa.ca/blog/topic/digital-and-social-media) - [Sustainability (3)](https://www.apexa.ca/blog/topic/sustainability) - [APEXA Compliance Corner (2)](https://www.apexa.ca/blog/topic/apexa-compliance-corner) - [Tech Now! 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