The Power of Social Media: 3 Reasons Advisors Should Be Online

June 28, 2018 at 3:57 PM / by Jenny Zhang posted in Life Insurance Business as Usual, Digital and Social Media  /  3 minute read

The sales landscape has changed drastically in the last ten years. A major contributor to these changes has been the increasing importance of social media as a selling tool. Prior to the emergence of social media platforms like Facebook, Instagram, LinkedIn, and Twitter, sales were made mainly via word-of-mouth, phone calls, company websites, infomercials, and advertisements in the newspaper. Of course, these sales channels still exist and matter, but social media has become a communication juggernaut that can no longer be ignored as an invaluable sales tool.

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The Roundup: #APEXAProTips Session #2

September 20, 2017 at 4:05 PM / by Jenny Zhang posted in How-to APEXA, Digital and Social Media  /  2 minute read



Welcome to the #APEXAProTips Roundup!

#APEXAProTips are monthly live tweet sessions where the APEXA team stands by live on Twitter to answer all of your questions. The Roundup highlights the top questions. The following questions are from our second session on September 14th. Missed our first session? Make sure to check out our first Roundup here

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The Roundup: #APEXAProTips

August 21, 2017 at 3:35 PM / by Jenny Zhang posted in How-to APEXA, Digital and Social Media  /  2 minute read



Welcome to the #APEXAProTips Roundup!

#APEXAProTips are monthly live tweet sessions where the APEXA team stands by live on Twitter to answer all of your questions. The Roundup highlights the top questions. The following questions are from the first session on August 18th. 

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