For a while now, the life insurance industry has overlooked millennials. One reason is that compared to the boomer generation, millennials’ achievement of significant life goals is delayed because, for instance, of the burden of paying off student loans. Then, there is the effect of such delays on lifestyle choices and financial priorities. The cumulative outcome is that life insurance is often relegated to the bottom of the millennial’s list, or in some cases, it is simply not on it at all. Previously, we broached the subject of millennials and the life insurance industry, with a view to connecting both parties via disruption and technology. With the millennial demographic comprising the largest generation in Canada, it is more essential than ever to prioritize this audience.
Millennials and Life Insurance - Bridging the Gap
December 1, 2020 at 11:00 AM / by Ibhaze Uduehi posted in Life Insurance Business as Usual, Digital and Social Media / 4 minute read
2020 and The Hand it Dealt
November 17, 2020 at 11:00 AM / by Ibhaze Uduehi posted in Life Insurance Business as Usual, APEXA from Home / 3 minute read
Momentum Through Collaboration
January 9, 2020 at 10:21 AM / by Dylan Friedmann
2019 was a year of collaboration and that is what APEXA has created and will continue to carry as we move forward in 2020. I started with APEXA in 2014, when it was merely an idea. As the first employee, there was no platform built; we did not have a team; we didn’t even have a name. I have witnessed so much over the last 5+ years, but 2019 has been unprecedented. The major accomplishments over the last year are truly a testament to the industry’s commitment to be constantly improving, modernizing and working digitally.