Hi! I’m Sahil Bhasin, and I've been with APEXA as a Senior Software Developer since June 2021.
As we approach the end of the first quarter of 2022, the world is opening up, COVID-19 restrictions are being lifted, and a semblance of pre-pandemic normalcy is returning. Businesses are taking stock of adjustments made, accomplishments achieved, learnings, and insights acquired over the past few years. Life insurance organizations are also taking steps toward the future of business – key considerations are innovative solutions and automating business operations for maximum efficiency and agility. We saw sales in life insurance increase, as people became more aware of the value of buying protection during the pandemic. While it took a pandemic to increase awareness of the value protection can provide, insurance literacy has been top of mind for many Carriers for the past few years. How, then, can we keep protection at the forefront of the customer’s decision-making process?
In the past year, we’ve covered CLHIA’s Fair Treatment of Customers Guidelines with the intent of refreshing ourselves on the principles that guide life insurance practices among business partners, product owners, intermediaries, and customers.
Hi! I’m Alysson Moulin, and I’ve been with APEXA as a Senior Software Developer since 2021.
Like it or not, communication is critical in building better business relationships. The clarity and consistency of relevant communication differentiate brands and boost customer loyalty. With this in mind, how do we determine customers’ needs and objectives with life insurance policies or investment products? An open line of communication with the intent to provide advice versus make sales will give the Advisor a 360-degree view of the customer’s financial status, needs, and priorities. Here are a few FTOC guidelines firmly hinged on establishing communication pathways with customers:
Traditionally, the life insurance Advisor compliance oversight and contracting process has been complex, labor intensive, and paper heavy for all parties involved. APEXA entered the industry with the aim of making that process easier for Advisors, MGAs, and Carriers.
In part one of our look back on the content shared with the APEXA community in 2021 we covered everything from modernizing life insurance distribution channels to change management and The Fair Treatment of Customers guidelines. In part two, we are taking a closer look at sustainability and the APEXA team.
As we reach the end of 2021, we’re looking back at the news, trends, guidelines, educational content, and everything in between that APEXA has shared with its community this year. In this blog, we cover topics on the business of life insurance and the industry’s impact on the fair treatment of its customers.
