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Previously, we shared the importance of attracting a millennial audience, for either Advisors or enterprises, by having a robust online presence. Now, we’re diving a little deeper into the requirements of a user-friendly website to help you attract and retain the attention of your online target audience. An easy-to-use website will take them on a journey from their initial interest in your product through to finalizing an agreement. Keep in mind that a website designed to make users’ experience seamless accomplishes three key things:

I'm Bonnie Li. I've been in the software/online application industry for 13 years. My previous experience was with an asset management software company, where I worked on software implementation. My journey to APEXA was fascinating!

Fare thee well, 2020!

Are you an Advisor, running an MGA, or an entrepreneur who is starting your practice? If so, this blog will guide your thought process through developing an effective business plan. Keep in mind that if you operate a lean team, some elements may not be applicable. If that is the case, read through the guide and just apply the elements that work for your planning process.

Hi! I’m Amanda Taylor, and I’ve been working at APEXA since 2017, just before we launched, and this is my first job with a software company servicing the insurance industry. Before joining APEXA, I worked in the compliance unit in Financial Services, specifically securities.

For a while now, the life insurance industry has overlooked millennials. One reason is that compared to the boomer generation, millennials’ achievement of significant life goals is delayed because, for instance, of the burden of paying off student loans. Then, there is the effect of such delays on lifestyle choices and financial priorities. The cumulative outcome is that life insurance is often relegated to the bottom of the millennial’s list, or in some cases, it is simply not on it at all. Previously, we broached the subject of millennials and the life insurance industry, with a view to connecting both parties via disruption and technology. With the millennial demographic comprising the largest generation in Canada, it is more essential than ever to prioritize this audience.

APEXA is the Canadian digital life insurance industry platform which provides smart contracting and compliance. Our third post in our Faces of APEXA series will give you the inside scoop on Sarah Sheppard, one of APEXA's newest Client Implementation Leads.

2019 was a year of collaboration and that is what APEXA has created and will continue to carry as we move forward in 2020. I started with APEXA in 2014, when it was merely an idea. As the first employee, there was no platform built; we did not have a team; we didn’t even have a name. I have witnessed so much over the last 5+ years, but 2019 has been unprecedented. The major accomplishments over the last year are truly a testament to the industry’s commitment to be constantly improving, modernizing and working digitally.