--- title: APEXA Blog - Simply Connected | Ibhaze Uduehi (2) description: APEXA Blog - Simply Connected. As thought leaders in the Canadian Life Insurance Industry, APEXA commits to creating innovative and inspiring content for Advisors, Carriers, MGAs and other industry stakeholders (2) --- [![APEXA an MIB Business](https://www.apexa.ca/hs-fs/hubfs/apexa-2025.png?width=100&height=93&name=apexa-2025.png "APEXA an MIB Business")](https://www.apexa.ca/) - [EN](https://www.apexa.ca/) - [FR](https://www.apexa.ca/fr) ![blog-hero.jpg](https://www.apexa.ca/hs-fs/hubfs/Hero_Images/blog-hero.jpg?width=1922&name=blog-hero.jpg "blog-hero.jpg") # Blog Simply Connected ## Ibhaze Uduehi ## Recent Posts [![](https://www.apexa.ca/hubfs/Business%20woman%20on%20phone.jpg) ](https://www.apexa.ca/blog/simplifying-the-claims-process) ## [Simplifying the Claims Process](https://www.apexa.ca/blog/simplifying-the-claims-process) ** November 24, 2021 at 2:00 PM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 2 minute read Insurance is a financial investment or a safeguard against a predetermined risk. The other side of the arrangement comes after the risk has occurred and a claim is filed. During this time when customers/claimants have experienced a loss, it is common for them to be in a state of emotional distress, which is often compounded by a challenging claims and settlements experience. Therefore, while claims management is viewed as a mandatory next step in the insurance transaction, it’s an important touchpoint for insurers to create a positive customer experience. [Read More **](https://www.apexa.ca/blog/simplifying-the-claims-process) [![](https://www.apexa.ca/hubfs/Customer%20Service.jpg) ](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) ## [Digital Customer Service – Here’s Why Life Insurance Advisors Should Care](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) ** October 19, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual), [Digital and Social Media](https://www.apexa.ca/blog/topic/digital-and-social-media)  / ** 3 minute read Whether you are an Advisor, an MGA, or an Insurer, customer service is about the customer’s every interaction during their journey with your brand. Traditionally, customer service was perceived as a service offered after the customer had reached out with a complaint or a query, for instance, about a product. Often these interactions happened within a set timeframe via traditional media – letters or phone calls. However, most consumer transactions now occur digitally and directly impact consumer behavior and expectations. With this shift, the spectrum of customer service has broadened to incorporate every customer touchpoint. Keeping a finger on the pulse of customer satisfaction wherever customers meet the brand is ideal. Indeed, [brands that include customer service in their marketing strategy have demonstrated customer satisfaction](https://blog.hubspot.com/service/customer-service-stats). [Read More **](https://www.apexa.ca/blog/digital-customer-service-heres-why-life-insurance-advisors-should-care) [![](https://www.apexa.ca/hubfs/Idea_Lightbulb.jpg) ](https://www.apexa.ca/blog/promotional-strategy-life-insurance-products) ## [Promotional Strategy for Life Insurance Products](https://www.apexa.ca/blog/promotional-strategy-life-insurance-products) ** October 5, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 2 minute read When thinking of promoting life insurance products, strategy is one of the first things that comes to mind. Today, being armed with clear, accurate information about these products is simply not enough. You also have to think about how to reach every customer category and to reach customers at their point of need, wherever they may be in their consumer lifecycles. [Read More **](https://www.apexa.ca/blog/promotional-strategy-life-insurance-products) [![](https://www.apexa.ca/hubfs/Disclosure%20to%20customer.jpg) ](https://www.apexa.ca/blog/disclosure-to-life-insurance-customer) ## [Disclosure to the Life Insurance Customer](https://www.apexa.ca/blog/disclosure-to-life-insurance-customer) ** September 21, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read Everyone wants to know what they are getting out of a transaction, be it professional or personal. This applies to customers of any industry, including life insurance. Despite the complexity of policies, it is essential to provide adequate information about the products being sold to the customer. When disclosing product information to customers in the life insurance industry, keep in mind the following: [Read More **](https://www.apexa.ca/blog/disclosure-to-life-insurance-customer) [![](https://www.apexa.ca/hubfs/Tech.jpg) ](https://www.apexa.ca/blog/roundup-business-tech-tools) ## [Roundup of Business Tech Tools](https://www.apexa.ca/blog/roundup-business-tech-tools) ** September 8, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Tech Now!](https://www.apexa.ca/blog/topic/tech-now)  / ** 3 minute read Recent years have exposed previously conservative industries, from legal to finance, to the benefits of digitalizing their operations. Within that process, certain tools have been adopted on a large scale to facilitate conducting business remotely. The life insurance industry is no exception, and when the pandemic hit, it had to adapt quickly to continue conducting business remotely. This evolution refreshed old technology and introduced new software to fill gaps that remote working created in the business world. In this blog, we share tools that can help Advisors with everything from team building and project management to scheduling and collaboration. [Read More **](https://www.apexa.ca/blog/roundup-business-tech-tools) [![](https://www.apexa.ca/hubfs/Sustainability.jpg) ](https://www.apexa.ca/blog/post-pandemic-sustainability-what-form-will-it-take) ## [Post-pandemic Sustainability – What Form Will It Take?](https://www.apexa.ca/blog/post-pandemic-sustainability-what-form-will-it-take) ** August 24, 2021 at 2:19 PM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Sustainability](https://www.apexa.ca/blog/topic/sustainability)  / ** 4 minute read As organizations consider the implications of transitioning back to the office, it’s also worth thinking about what this and the return to other activities that have been inaccessible for the past eighteen months means for sustainability. [Read More **](https://www.apexa.ca/blog/post-pandemic-sustainability-what-form-will-it-take) [![](https://www.apexa.ca/hubfs/Distribution.jpg) ](https://www.apexa.ca/blog/modernizing-distribution-strategies-life-insurance-products) ## [Modernizing the Distribution Strategies of Life Insurance Products](https://www.apexa.ca/blog/modernizing-distribution-strategies-life-insurance-products) ** August 17, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read Product distribution is essential to both agents’ and customers’ journeys. As digital options expand, expectations evolve because customers want instant access to their insurance information. While progress is underway, work still needs to be done on the industry’s distribution models so that they meet evolving demands, whether they are in person, digital, or a hybrid of the two. [Read More **](https://www.apexa.ca/blog/modernizing-distribution-strategies-life-insurance-products) [![](https://www.apexa.ca/hubfs/Open%20Space%20Office.jpg) ](https://www.apexa.ca/blog/transitioning-remote-work-to-the-office) ## [Transitioning from Remote Work Back to the Office](https://www.apexa.ca/blog/transitioning-remote-work-to-the-office) ** July 27, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [APEXA from Home](https://www.apexa.ca/blog/topic/apexa-from-home)  / ** 3 minute read We are almost halfway through the third quarter of 2021. With that comes the anticipation of businesses reopening plus the excitement of summer. [Read More **](https://www.apexa.ca/blog/transitioning-remote-work-to-the-office) [![](https://www.apexa.ca/hubfs/Product%20Design.jpg) ](https://www.apexa.ca/blog/customer-centric-product-design) ## [Customer-centric Insurance Product Design](https://www.apexa.ca/blog/customer-centric-product-design) ** July 13, 2021 at 11:00 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read “*CCIR and CISRO expect that the design of a new insurance product or significant adaptations made to an existing product take into account the interests of the target Consumers’ group. With the development of complex products that are sometimes difficult to understand, any weakness in the design or the related disclosure documents can increase the likelihood of inappropriate choices from Consumers*.” - [ccir-ccrra.org](https://www.ccir-ccrra.org/Documents/View/3450) [Read More **](https://www.apexa.ca/blog/customer-centric-product-design) [![](https://www.apexa.ca/hubfs/Email%20Marketing.jpg) ](https://www.apexa.ca/blog/email-marketing-tricks-advisors-convert-leadds) ## [Email Marketing Tricks for Advisors to Convert Leads](https://www.apexa.ca/blog/email-marketing-tricks-advisors-convert-leadds) ** June 15, 2021 at 11:15 AM / by [Ibhaze Uduehi](https://www.apexa.ca/blog/author/ibhaze-uduehi) posted in [Life Insurance Business as Usual](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual)  / ** 3 minute read Previously, we gave an [overview](https://www.apexa.ca/blog/email-marketing-tricks) of how to approach email marketing in three simple steps. Now we’re diving deeper into the process of nurturing leads through sustainable email marketing campaigns. [Read More **](https://www.apexa.ca/blog/email-marketing-tricks-advisors-convert-leadds) - [1](https://www.apexa.ca/blog) - [2](https://www.apexa.ca/blog/author/ibhaze-uduehi/page/2) - [3](https://www.apexa.ca/blog/author/ibhaze-uduehi/page/3) - [4](https://www.apexa.ca/blog/author/ibhaze-uduehi/page/4) ### Posts by Topic - [Life Insurance Business as Usual (27)](https://www.apexa.ca/blog/topic/life-insurance-business-as-usual) - [Inside APEXA (17)](https://www.apexa.ca/blog/topic/inside-apexa) - [Tips & Tricks (9)](https://www.apexa.ca/blog/topic/tips-tricks) - [APEXA from Home (5)](https://www.apexa.ca/blog/topic/apexa-from-home) - [Digital and Social Media (5)](https://www.apexa.ca/blog/topic/digital-and-social-media) - [Sustainability (3)](https://www.apexa.ca/blog/topic/sustainability) - [APEXA Compliance Corner (2)](https://www.apexa.ca/blog/topic/apexa-compliance-corner) - [Tech Now! 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