Staff Feature - Meet Alysson Moulin

February 25, 2022 at 2:45 PM / by Alysson Moulin posted in Inside APEXA  /  3 minute read

Hi! I’m Alysson Moulin, and I’ve been with APEXA as a Senior Software Developer since 2021.

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The Importance of Clear, Consistent Communication to Customers

February 25, 2022 at 1:00 PM / by Ibhaze Uduehi posted in Life Insurance Business as Usual  /  3 minute read

Like it or not, communication is critical in building better business relationships. The clarity and consistency of relevant communication differentiate brands and boost customer loyalty. With this in mind, how do we determine customers’ needs and objectives with life insurance policies or investment products? An open line of communication with the intent to provide advice versus make sales will give the Advisor a 360-degree view of the customer’s financial status, needs, and priorities. Here are a few FTOC guidelines firmly hinged on establishing communication pathways with customers:

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2021 APEXA Snapshot

February 11, 2022 at 2:00 PM / by Ibhaze Uduehi posted in Life Insurance Business as Usual  /  0 minute read

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Staff Feature - Meet Clara Chijioke

January 31, 2022 at 12:00 PM / by Clara Chijioke posted in Inside APEXA  /  4 minute read

Hi! I’m Clara Chijioke, and I’ve been with APEXA as a Business Analyst since May 2020.

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APEXA in the Life Insurance Industry

January 31, 2022 at 10:00 AM / by Ibhaze Uduehi posted in Life Insurance Business as Usual  /  3 minute read

Traditionally, the life insurance Advisor compliance oversight and contracting process has been complex, labor intensive, and paper heavy for all parties involved. APEXA entered the industry with the aim of making that process easier for Advisors, MGAs, and Carriers.

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2021, in a Nutshell – Part Two

December 23, 2021 at 5:26 PM / by Ibhaze Uduehi posted in Inside APEXA, Sustainability  /  2 minute read

In part one of our look back on the content shared with the APEXA community in 2021 we covered everything from modernizing life insurance distribution channels to change management and The Fair Treatment of Customers guidelines. In part two, we are taking a closer look at sustainability and the APEXA team.

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2021, in a Nutshell – Part One

December 22, 2021 at 11:25 AM / by Ibhaze Uduehi posted in Life Insurance Business as Usual, Digital and Social Media, APEXA from Home  /  5 minute read

As we reach the end of 2021, we’re looking back at the news, trends, guidelines, educational content, and everything in between that APEXA has shared with its community this year. In this blog, we cover topics on the business of life insurance and the industry’s impact on the fair treatment of its customers.

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Simplifying the Claims Process

November 24, 2021 at 2:00 PM / by Ibhaze Uduehi posted in Life Insurance Business as Usual  /  2 minute read

Insurance is a financial investment or a safeguard against a predetermined risk. The other side of the arrangement comes after the risk has occurred and a claim is filed. During this time when customers/claimants have experienced a loss, it is common for them to be in a state of emotional distress, which is often compounded by a challenging claims and settlements experience. Therefore, while claims management is viewed as a mandatory next step in the insurance transaction, it’s an important touchpoint for insurers to create a positive customer experience.

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Tackling 2022: Reflecting on the Pace of Change

November 11, 2021 at 2:56 PM / by Dylan Friedmann posted in Life Insurance Business as Usual  /  6 minute read

As we approach the end of 2021, ongoing discussions are revolving around the impact of the pandemic on the Canadian insurance and financial landscape, clients, and insurance providers. How do we manage all the recent changes, continue to improve, and tackle any new challenges that may come from initiatives which will be undertaken in 2022?

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Digital Customer Service – Here’s Why Life Insurance Advisors Should Care

October 19, 2021 at 11:00 AM / by Ibhaze Uduehi posted in Life Insurance Business as Usual, Digital and Social Media  /  3 minute read

Whether you are an Advisor, an MGA, or an Insurer, customer service is about the customer’s every interaction during their journey with your brand. Traditionally, customer service was perceived as a service offered after the customer had reached out with a complaint or a query, for instance, about a product. Often these interactions happened within a set timeframe via traditional media – letters or phone calls. However, most consumer transactions now occur digitally and directly impact consumer behavior and expectations. With this shift, the spectrum of customer service has broadened to incorporate every customer touchpoint. Keeping a finger on the pulse of customer satisfaction wherever customers meet the brand is ideal. Indeed, brands that include customer service in their marketing strategy have demonstrated customer satisfaction.

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